Someone asked me recently if I 'did creative writing'. I know she knows I've done academic, non-fiction writing, so I assumed that by 'creative writing' she meant fiction.
But isn't all writing, whether fiction or non-fiction, creative? Whether it's a novel, a scholarly article, a letter or a shopping list, the person who wrote it created something that didn't exist before. A novelist creates characters and situations, but a non-fiction writer creates ideas and interpretations.
Universities and other education providers call their courses 'Creative Writing'. But if I were ever to teach a course for writers, I think I'd find a different name for it.